I led the creative strategy for these high-impact ad units from pre-sale RFP all the way through to campaign launch and post-campaign analysis.

Creative assets and briefs were delivered to me by brand teams, and from there, my responsibilities included: recommending the most effective creative formats for each campaign’s KPIs, pitching bespoke creative solutions to marketing executives and brand teams, facilitating the creative process between client agencies and internal creative teams, including art direction to designers and developers, and integrating DCO capabilities with external vendors.